Theory Application

The Verve - Drugs Don't Work

This is the lyrics video for Drugs Don't Work by The Verve. This song is about Richard Ashcroft's dad who at the time was in hospital being treated for cancer. although this is the meaning of the video, when you apply the reception theory to the video and based on what people take away from this video, some audiences see this song as a warning against drugs by saying that they do not help in certain situations where the opposition of this would say that it encourages drug use during bad times.
The Blumler and Katz theory can also be applied to this video based on the uses and gratifications of the audience where people who take the same opinion on the song can discuss it in detail and can apply it to their own lives, particularly people who are going through the same situation as the one being described throughout the song. This has helped with the ideas of our group music video because we do not have to make the video relate directly to the lyrics in the song to make the video come out at a high standard and also make sense.