The hypodermic needle model suggests that media messages are injected straight into a passive audience which is immediately influenced by the message. The signals which are broadcast from the media are equal to each recipient, the effect level differs though because each of us respond to the text in different ways to each other. This theory is sometimes referred to as the bullet theory where the "media gun" fired information directly into the reader's head. This theory basically says that the audiences of media do not have a choice on what they believe because the media must always be right, however information can change and people begin to disbelieve when they come across opposing information.
This is the video for Born Free by Mia. this video is incredibly controversial as it is about the hatred towards people with ginger hair. This video opposes the Hypodermic Needle Theory because although the video represents this hatred, this sort of activity does not occur in real life and is not something that could possibly happen.
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