Semiotic Theory - Music Video

There are three stages of the semiotic theory:

Perception
The person becomes aware of a sign.

Manipulation
The person interprets the sign and decides how to respond to it.

Consummation
The person responds.

Album Covers

The semiotic theory can be represented in music through album covers and music videos. The connotation of an article is what the article would mean to a member of the audience, this makes music more personal whereas the denotation of an article is what it was intended to mean. This is the meaning that the musician has given a song. They often represent this through use of their music videos.

This is a Little Mix album cover, their target audience is young girls and I think that this album cover is appropriate for this target audience because it shows the artists on the cover and the fonts used are bold and clear so they stand out. The colours are also light and feminine which again relates well to the target audience. The way the cover has been put together makes it obvious who the target audience is. This is what semiotic theory is all about because it stands out to a target audience because of what they expect from this sort of artist.